Companies actively reach out to customer prospects and existing customers via outbound telemarketing calls, also known as "cold" calls.
These telemarketing calls are based on inbound inquiries about products or services as prompted by advertising or sales efforts.
This is the collection of intelligence about the profiles, interests, and demographic data of potential customers.
Telemarketers who are trained salespeople engage in this persuasive activity. They aim to close a deal on the phone.